About Matchpoint

At MATCHPOINT we specialize in the execution of high profile charity events + nonprofit management. We recognize that every cent must go further + incorporate a strategic approach to yield the greatest impact.

Whether you are a professional athlete needing a winning strategy to support your charitable endeavors, or a nonprofit looking to go to the next level, MATCHPOINT will give YOU the advantage you need.

We are proud to facilitate your success off the field as we work with some of the biggest names in professional sports + help them make a positive difference.


Our Approach

We like to see the good guys finish first.

We work with athletes + nonprofit clients to help build community impact, manage their foundations + achieve their philanthropic goals.

At MATCHPOINT, we have extensive experience managing all aspects of fundraising events for our varied clientele. We can handle everything from registration, logistics, and event publicity to programming, which allows our clients to focus their time on securing support from sponsors + donors.

Our experience with small- to large-scale high-profile events is unmatched. We have a 100% success rate of meeting or exceeding fundraising goals. Whether it is a gala, golf tournament or casino night, MATCHPOINT will be a valuable part of your team throughout the planning + performance of the event.

We are dedicated to having the highest level of integrity + professionalism + will always make decisions + present your organization in a manner that exudes excellence.


Think of us as your vital link to that last point…,




We work with you to understand your mission + implement operational processes, as well as fundraising plans through programming + special events to achieve those goals.


At MATCHPOINT we execute championship-level fundraising events.  We concept, market + offer planning that will deliver high-quality activation, maximized revenue + on-site logistics. We are mindful that every cent must go further while not sacrificing quality.


Our priority is to help your organization realize a profit.


We provide streamlined strategies to maximize silent + live auction revenue.


We provide turnkey administrative event support.


Ensure message consistency + brand impact across all platforms.


MATCHPOINT will raise the profile + enhance the position of the event in key media outlets.



The point that takes you to the next level of success; time and time again.,




Simply; the only point that matters is



Carla Rosenberg

Founder + Chief Visionary Officer


Prior to founding MATCHPOINT, Carla served as the Senior Vice President of Pro Sports + Entertainment for Zelo Public Relations. In that role she was responsible for client acquisitions, public relations + branding strategies for the company’s pro athlete + high profile individual clients, as well as media + press for professional sports events + overall division strategy enhancement.

Carla’s first entrée into the agency setting was as Sports Marketing Director for SCA Promotions. Before that she spent eight seasons in the professional sports industry. Carla began her career working for the President of the Texas Rangers Baseball Club + later served as Senior Director of Community Marketing for the Dallas Stars Hockey Club + Executive Director of the Dallas Stars Foundation. These experiences, along with her natural business acumen, introduced her to new people, big ideas + winning strategies that helped inspire the evolution of MATCHPOINT.

Carla collaborates with a talented network, + leads a creative team for all client projects from acquisition to concept development + strategic direction. She’s renowned for dreaming big, working hard + is meticulous about detail. Instead of aspiring to serve + volley at Wimbledon, she now revels in her clients’ success. She has enjoyed using her foundation management expertise to execute major events and campaigns through community relations initiatives.

Carla holds a Bachelor of Science in Kinesiology from the University of Illinois at Urbana-Champaign, where she played four years of tennis on a NCAA Division-I Athletic Scholarship. She graduated with highest honors, as well as Academic All-American + All-Big Ten accolades. She also achieved her Masters of Business Administration in Marketing/Sports + Entertainment Management from the University of Dallas in Irving, Texas.